Client, a renowned Ayurvedic company from Kerala, sought to modernize their data management systems and streamline their operations. With a vast amount of critical data accumulating over the years, they needed a reliable and scalable archiving solution to store sensitive information while maintaining accessibility. Additionally, they wanted to host their Customer Relationship Management (CRM) system to improve customer interactions and management efficiency. Aabasoft provided a comprehensive solution, leveraging AWS services such as Amazon S3 Glacier for long-term data archiving and Amazon ECS (Elastic Container Service) to host the CRM. This solution not only ensured cost-effective secure storage of Client's valuable data but also facilitated the seamless hosting and scaling of their CRM application.
About Customer
Client is a leading Ayurvedic company in Kerala with over a century of experience in producing traditional Ayurvedic medicines. The company is committed to integrating modern technology with ancient Ayurvedic practices to deliver high-quality herbal medicines and wellness products. Client operates globally and has a legacy of offering personalized health solutions through Ayurveda, serving clients across a wide demographic.
Customer Challenge
Client faced several challenges related to data management and operational efficiency:
Data Archiving
The company is having large volumes of historical data, including patient records, product development logs, and sales data, which needed secure, long-term storage to meet regulatory and operational needs.
Data Accessibility and Cost Optimization
While the client need is to retain historical data for compliance and future reference, it was important that this data be stored in a cost-effective manner without compromising accessibility.
Hosting CRM System
Client's growing customer base required an efficient and scalable CRM platform to enhance customer service and engagement.
Scalability and Security
As the company expanded, they needed a solution that could scale with their data growth while maintaining high levels of security and performance.
Solution
Aabasoft devised a comprehensive cloud solution for Client that focused on the following key components
Amazon S3 Glacier for Data Archiving
- Cost-effective Archiving: Amazon S3 Glacier was selected as the primary storage solution for archiving Client's vast amounts of historical data. S3 Glacier provided low-cost, durable storage for data archiving and backup, ensuring that Client can store large volumes of data at minimal costs.
- Secure and Durable Storage: S3 Glacier offers 99.999999999% durability, making it an ideal choice for storing critical data. The service also integrates with AWS Key Management Service (KMS) for encryption, ensuring data remains secure and compliant with industry regulations.
- Long-term Retention: By using lifecycle policies, the Client’s data which does not need to be accessed frequently was seamlessly moved to S3 Glacier, helping reduce costs while maintaining access to the archived data when needed.
- Easy Retrieval: Depending on the frequency and urgency of access, Client can retrieve archived data through S3 Glacier’s flexible retrieval options, which range from expedited access to standard and bulk retrievals.
Containerized CRM Deployment
To support Client’s customer management needs, the CRM application was hosted on Amazon Elastic Container Service (ECS). ECS enables seamless management and scalability of containerized applications, ensuring optimal performance even with a growing customer base.
Scalability and Load Management
ECS’s autoscaling capabilities allowed the CRM application to dynamically scale based on the number of customer interactions and system usage, ensuring smooth operations even during peak hours.
High Availability and Redundancy
Hosting the CRM on ECS, backed by EC2 instances across multiple Availability Zones, ensured high availability and disaster recovery. This ensured that the CRM system was always accessible, with minimal downtime.
End-to-End Data Protection
With AWS WAF (Web Application Firewall) integrated into the solution for additional security, Client’s CRM system and archived data are well-protected from common web exploits and malicious traffic.
IAM and Encryption
AWS Identity and Access Management (IAM) policies were set up to control access to both the archived data and CRM system. Additionally, AWS’s built-in encryption services ensured that sensitive data stored in S3 Glacier remained secure.
Architecture Summary
Data Archiving
Historical data is securely stored in Amazon S3 Glacier with lifecycle policies to move data from S3 Standard to S3 Glacier based on rules. Data encryption and compliance controls are enforced using AWS KMS and IAM.
CRM Hosting
The CRM is deployed in Amazon ECS, using EC2 instances for backend processing. Autoscaling policies are in place to handle varying loads. An Application Load Balancer (ALB) ensures traffic distribution and security.
Data Access and Retrieval
When required, Client can retrieve data from S3 Glacier using flexible retrieval options. Real-time interaction with the CRM system is facilitated by ECS, ensuring optimal customer engagement.
Results and Benefits
Cost-Effective Data Archiving
By moving historical data to Amazon S3 Glacier, Client reduced storage costs while maintaining compliance with data retention policies. Lifecycle management policies ensured efficient transition of data, optimizing costs further.
Scalability and Flexibility
Hosting the CRM in ECS allowed Client to scale their operations dynamically based on user traffic and demand, improving overall system performance and customer engagement. ECS autoscaling capabilities ensured that Client could handle increasing workloads without sacrificing performance.
Enhanced Security and Compliance
The use of AWS WAF, IAM policies, and KMS for data encryption provided a robust security framework, ensuring that both stored and processed data were protected from potential breaches. AWS’s compliance certifications helped Client meet industry-specific regulatory requirements for data security and privacy.
Improved Operational Efficiency
The seamless integration of AWS services like ECS, S3 Glacier, and ALB improved Client’s operational workflows, particularly in managing customer data and interaction through their CRM.
Data Retrieval Flexibility
S3 Glacier’s flexible retrieval options allowed Client to access archived data as needed, without incurring unnecessary costs for infrequently accessed data.
